How 2020 changed the way we use mobile apps?
04 March 2021
We can’t deny that 2020 was one of the scariest and most unusual years of the past decades. Sudden rise of Covid-19 pandemic and worldwide lockdown made billions of us stay at home, looking for communication and entertainment online.
Such lifestyle change has drastically affected the way we interact with technology and with mobile apps in particular in ways we search information, find new people, purchase goods and work.
Some statistics is here to prove the rising usage of mobile devices during the past year:
• In late March, collective global app usage time on Android devices come to nearly 70 billion hours per week (source)
• 70% of global users reported increased smartphone usage in early July 2020 (source )
• US ecommerce grew by 32 percent in 2020, to 14 percent of total retail sales.
So, how exactly mobile users’ behavior has changed? Let’s take a closer look!
As we are not able to attend cinemas or theatres anymore, online streaming apps have started to explode with popularity. Families started gathering around Netflix or Disney Plus shows for holidays and YouTube became the new platform to entertain oneself when bored at home.
Apps like Zoom, Skype, Microsoft Teams and Google’s Meets made working from home convenient and accessible for everybody. There is no more need to go to offices to be able to see one another and collaborate - everything is at our fingertips.
Behavioral changes came to shopping patterns as well. Many nowadays prefer buying goods and ordering food online, especially when it is as easy as to tap a button on your smartphone and soon receive everything you need at the door.
Mental Health and Fitness apps:
Political battles and overall societal instability in 2020 led people to start thinking of their mental and physical health. Gyms and yoga clubs were closing, so mobile apps came in handy. Mindfulness and meditation apps such as Calm, which raised new funding at a $2bn valuation in December.
To conclude, 2020 was definitely a year of change for everybody and phone users in particular. Taking all mentioned into account, building mobile apps could make a valuable asset to your business. A new app can bring your start-up on the next level!